bec商务英语高级口语第1篇Thedefinitionofmarketresearch:studycarriedoutbyacompanybeforelaunchinganewproduct,into下面是小编为大家整理的bec商务英语高级口语10篇,供大家参考。
bec商务英语高级口语 第1篇
The definition of market research: study carried out by a company before launching a new product, into the needs, lifestyle, income, etc of potential buyers and to measure the success of similar products that are already It may involve interviewing people in the street or giving away sample
○1 Market research can be done for both a product and a As for a product, it is the first step when promoting a new It can find out whether the market accept the product or As for the company, market research can find out the customers’ opinion about the after-sales services and corporate
○2 There are generally four ways of doing market research, observation, survey, questionnaire and telephone
○3 There are four procedures while doing market First, represent suitable Second, record the customers’ Third, gather these Forth, analyse them and draw a
Sales
Ex: How to sell a product effectively in international
○1 Choose a media to advertise your products in a foreign country, TV commercials, magazines, bill board, or Make sure it suits the local Maybe you can try to sell on the net; it will receive the world-wide
○2 Do market Find out whether the products are accepted by foreign It can be carried out as surveys, observations, and
○3 Adjust your product to the local Although the case of your products are the same, you can change some Take IKEA, the largest furniture retailer, for example, is doing well in suiting the local
○4 What I want to put emphasis on is Franchising is a good way to sell your prosuct in a foreign As local businessmen understand their own culture
bec商务英语高级口语 第2篇
Recruitment
Ex: How to ensure that the best candidate for a post is
How to organise an effective recruitment
○1 Hiring a new employee is an Getting a niche person for a niche role will add value to an Organization can never be sure that they have selected the right person until he or she starts working, but an efficient recruitment and selection process can reduce the
○2 Produce an accurate job description, a list of skills, experience, attitudes and so
○3 Choose the best recruitment method: internal recruitment, job advertisements, recruitment agencies and headhunting/executive
○4 A shortlist of candidates will then be draw up to be put through the company’s recruitment processes, usually This will produce the ideal
○5 Negotiate terms with this It should be both affordable for the company and attractive enough to get the ideal
Motivation
Ex: How to achieve and maintain high motivation among a
The importance to a company of having well motivated
○1 Well motivated staffs can add value to the They are enthusiastic, creative and They increase the productivity and
○2 Spiritual
Give employees guidance when they are just
Demonstrate a commitment to career development and promotion from
Forster a sense of team
Publicly recognize and congratulate employees for good
○3 Material
Set incentive schemes: profit sharing, bonus
Fringe benefits: company car, contribution to pension/health scheme, relation
Establish the incentive-based compensation
bec商务英语高级口语 第3篇
drawn-out持续很久的，旷日持久的
euphoria欢快
expatriate居住在国外的人
extraneous无关系的
fall over oneself (口)不遗余力
FDI=Foreign Direct Investment外国直接投资
feature film故事片
feed ·节目传送
firecracker鞭炮
fluctuate波动
bec商务英语高级口语 第4篇
询问个人信息
本项考试的时间：3分钟左右。
本项考试的形式：由考官逐个向考生提出问题，考生进行回答。
本项考试内容：涉及个人信息的诸多方面，考官的提问更是千变万化，但一定设计个人信息的某个方面。通常，为了核对考生资格，考官会问以下问题：What’s your name?/can you spell your family name?/can you spell your surname?/ what’s your number? 回答范例：My name is That’s R-A-Y,
本项考试的目的是：考官借助于对考生个人信息的提问，核对考生考试资格，并通过与考生之间的交流，考察考生的发音，语法和用词。
本项考试从难度上来说是口语三项考试之末，但由于其为考试第一项，所以考生在本项中留给考官们的印象至关重要。考生们必须认真对待。
考生在本项考试中必须做到：
克服考试开始时的紧张情绪。方法：提前进入考场，适应考场环境。了解考试模式，进行模拟训练。
听清考官所问之问题。若没有听懂，可以要求考官重复其问题。方法：使用I am sorry but could you repeat your question?/I beg your pardon, Madam(Sir)?等句型。
全面地回答考官提出的问题，不能跑题。
实用技巧：
对于考官提出的特殊疑问句，首先使用单词、词组或句子给予明确的答复。然后阐述理由。
对于考官提出的一般疑问句，首先答复yes或者no，然后阐述理由。
对于考官提出的选择疑问句，方法同A。
不要与另一位考生交流，不要干扰另一位考生的答题。
有时由于时间问题，考官有可能非常简单地进行本项甚至打断考生的答题，这考生的临场表现没有任何关系。出现上述情况，切忌紧张。
Part One (interviews)
In the first part of the test the interlocutor addresses each candidate in turn and asks general Candidates will not be addressed in strict This part of the test lasts about three minutes and during this time, candidates are being tested on their ability to talk about themselves, to provide personal information on their home, interests and jobs, and to perform functions such as agreeing and disagreeing, and expressing
General Procedure
Examiners’ greeting and self-introduction
Candidate’s names and hometowns
Marksheets required
bec商务英语高级口语 第5篇
deal-breaker阻碍交易的因素
debit card (储户拥有的，不能透支的)借记卡
deflation 通货紧缩
die down消退
dig in one’s heels固执己见
Digital Equipment数字设备公司
dilemma困境
diversification多样化
downplay贬低
draw fire引起攻击
bec商务英语高级口语 第6篇
management: how to ensure effective lines of communication between the workforce and management
As the leader of the company you should open up a channel for the workforce and management to communicate For example you can hold a monthly meeting within the company, which is attended by both the reps from workforce and They are allowed to talk with each other openly and freely to exchange views and They can also set common
You should achieve this effectiveness by making use of up-to-date For example you can set up a forum on the intranet of your company so that every member can air and exchange their views on the In this way a effective line of communication will be set
You should set up an incentive system to make your staff talk with their line
Finance: how to ensure accurate cashflow forecasts
you should establish a monitor system in the first place to detect any possible cashflow gap which will occur during your production and This system can calculate the balance between your income and expenditure on a daily And should there be any sign of cashflow problems the system will warn your staff to do something about it before
In order to achieve the accuracy you must set up a report system which demands every manager report the current financial status of his or her The information will be collected everyday for you to take
International sales: how to decide which sales incentives to offer a new foreign
bec商务英语高级口语 第7篇
foreclosure丧失抵押品赎回权，排斥
forethought深虑，先见
fortuitous幸运的
foundry铸造厂
freebie 免费赠品
full-blown具有或显示出所有特征的
fund portfolio manager基金投资组合经理
grind to a halt逐渐停止
halo effect成见效应
hard currency硬通货
bec商务英语高级口语 第8篇
Cost cutting
Your company has decided to try to reduce You have been asked to investigate the possibility of cutting the financial costs of operating your
●Which are the areas where costs could be cut?
●What problems might arise from cutting costs?
Customer complaints
Your manager is not satisfied with the way staff reacts to complaints from clients about products or You have been asked to suggest how this could be
●How the company can make effective use of will be available in the new office?
●What training will be needed for these jobs?
Staff recruitment
Your factory urgently needs to recruit a large number of temporary staff in order to fulfill an unexpected The staff needs to be ready to start work as soon as
●What you need to do in order to find suitably skilled staff?
●What type of induction program the new staff will need before they start work?
Modernization Program
You work for a large company which has decided to introduce a program of modernization and You are involved in setting up this
●How to prepare staff for major changes within the company
●What other factors have to be considered when introducing major changes in a company
Language Courses Abroad
Your company has offered you the opportunity of attending a six-month English language course You have to decide whether to accept, and are therefore going to attend a meeting to find out more about the
●What the advantages are of learning languages abroad
●What plans you will have to make for work and home if you go away for a long period
Potential Supplier
A potential supplier will soon be visiting you at your You think this supplier and the products or services they offer could be very important for the future of your
●What you need to find out about the supplier and the products or services before the visit
●How you could entertain the supplier the negotiations
Foreign Business Travel
Your company has decided that it needs to introduce a clear policy on foreign business You have been asked to help draw up the
●What the various reasons are why members of a company make business trips abroad
●In what ways a company might be affected if the number of foreign business trips was reduced
Company Directory
Your company is going to be included in an international directory of all the types of businesses operating in your You have been asked to write a brief profile of your company for the
●What information you will include about your company
●How the directory would be useful to companies
bec商务英语高级口语 第9篇
Customer Relations: the importance of making customers feel valued
Company growth: the importance to a company of controlling expansion
Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company
Time Management: the importance of planning work time effectively
Project Development: how to ensure inter-departmental co-operation on new projects
Purchasing: how to evaluate and select new products
Personnel Management: the importance to a company of having well motivated staff
Strategic Planning: how to decide whether to purchase or rent company premises
Sales: how to ensure that price levels for new products are set appropriately
Communication Skills: the importance of foreign language training for selected employees
Advertising: how to select a suitable agency to handle a company’s advertising
Finance: how to decide whether to float a company on the stock-market
Marketing: the importance to a company of offering its products on the world-wide web
Staff Training: how to evaluate the effectiveness of company training programmes
Company Growth: how to decide when it is the right time for a business to expand
Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture
Recruitment: how to ensure that the best candidate for a post is selected
Information Management: how to analyse and make effective use of information
Sales: the importance of brand image in ensuring that products or services sell well
Technology: the importance to a company of keeping up-to-date with internet developments
bec商务英语高级口语 第10篇
1 I"ve come to make sure that your stay in Beijing isa pleasant
我特地为你们安排使你们在北京的逗留愉快。
2 You"re going out of your way for us, I
我相信这是对我们的特殊照顾了。
3 It"s just the matter of the schedule,that is,if itis convenient of you right
如果你们感到方便的话，我想现在讨论一下日程安排的问题。
4 I think we can draw up a tentative plan
我认为现在可以先草拟一具临时方案。
5 If he wants to make any changes,minor alternations can be made
如果他有什么意见的话，我们还可以对计划稍加修改。
6 Is there any way of ensuring we"ll have enough time for our talks?
我们是否能保证有充足的时间来谈判?
7 So our evenings will be quite full then?
那么我们的活动在晚上也安排满了吗?
8 We"ll leave some evenings free,that is,if it is all right with
如果你们愿意的话，我们想留几个晚上供你们自由支配。
9 We"d have to compare notes on what we"ve discussed during the
我们想用点时间来研究讨论一下白天谈判的情况。
10 That"ll put us both in the
这样双方都能了解全面的情况。
11 Then we"d have some ideas of what you"ll be needing
那么我们就会心中有点儿数，知道你们需要什么了。
12 I can"t say for certain
我还不能马上说定。
13 Better have something we can get our hands on rather than just spend all our
有些实际材料拿到手总比坐着闲聊强。
14 It"ll be easier for us to get down to facts
这样就容易进行实质性的谈判了。
15 But wouldn"t you like to spend an extra day or two here?
你们不愿意在北京多待一天吗?
16 I"m afraid that won"t be possible,much as we"d like
尽管我们很想这样做，但恐怕不行了。
17 We"ve got to report back to the head
18 Thank you for you
谢谢你们的合作。
19 We"ve arranged our schedule without any
我们已经很顺利地把活动日程安排好了。
20 Here is a copy of itinerary we have worked out for you and your youplease have a look at it?
这是我们为你和你的朋友拟定的活动日程安排。请过目一下，好吗?
推荐访问:商务英语 口语 高级 bec商务英语高级口语10篇 bec商务英语高级口语(合集10篇) bec商务英语高级口语考试